Meet FOI (扶宜): nine products for everyday family care

Everyday care, with attention to detail

FOI, also known as 扶宜, is a lifestyle and personal-care brand for family routines. The range covers oral care, hairbrushes and sleep accessories, with attention to handling, grooming, cleaning and storage. Its China distributor is 深圳萨提亚贸易有限公司.

Oral care: five products

• Wide-Head Soft Toothbrush: a stated 45 mm head, PBT soft bristles and a PP handle, in Champagne Gold or Flame Red.
• Ultra-Soft Toothbrush: 0.065 mm filaments, a long deep-blue handle and a dense white bristle bed.
• Triple-Sided Toothbrush: central and side head sections, in red, deep blue or white.
• Children’s Ultra-Soft Toothbrush: labelled for ages 1–6, with listed dimensions of 12.5 cm overall and a 1.5 cm head, a petal-shaped guard and a suction base. Adult supervision and help are still needed.
• Daily Whitening Toothpaste: Aquatic Mint flavour, 130 g per tube and blue-and-white patterned packaging.

The children’s brush also appears under Children’s Care in the navigation, but remains one of these five oral-care products. For the adult range, read our toothbrush selection guide.

Hair care: two constructions

The Coconut Vented Detangling Brush has a curved, open back, rounded nylon pins and a long handle. The Mini Cushion Hairbrush is 13.6 cm long and weighs approximately 49.5 g, with a flexible cushion and rounded pins. Read our brush comparison for the differences in construction and portability.

Sleep accessories: separate roles

The contoured sleep mask has shaped eye areas, a nose recess and an adjustable strap. Sleep earplugs are packed as 12 individual plugs, or six pairs, with a divided case. Choose according to the setting and follow each pack’s fitting, care and replacement directions. Pack quantity is not a statement of service life.

Current products and visual concepts

Five oral-care products, two brushes and two sleep accessories make nine current products. The electric toothbrush, water flosser, floss and floss picks in New Care are visual design concepts; specifications and availability remain unconfirmed. They are not part of the nine-product count.

Continue with the product information

Product pages present confirmed appearance, construction and specifications. Check the actual pack and sales documentation for formulation, origin, import and batch details. Brand background and an individual product’s origin are separate information.

For current sales channels or product questions, use 4008-618-521 or [email protected]. More practical reading is available in the FOI Journal.